After the sneaker flap, an economic development agency in Arizona, at the behest of Republican Gov. The cancellation set off another wave of protests, this time with economic consequences for Nike, albeit minor ones for a company that generated more than $39 billion in revenue last year. In part because Kaepernick privately criticized the design to the company, Nike ultimately canceled the release of the shoe. Nike intended to celebrate the Fourth of July with a release of a limited edition Air Max 1 Quick Strike shoe, with a heel featuring a 13-star American flag, a design associated with the Revolutionary War and Betsy Ross, the Philadelphia seamstress often credited with creating the first American flag (though most scholars dispute this).īut that flag has also been used in association with racist ideologies, like when the Ku Klux Klan used it and the Confederate flag on recruitment materials in upstate New York. Instead, over the past year the most notable collaboration between Nike and Kaepernick was his reaction to the creation of another shoe. Six months later, Nike released a “ True to 7” black jersey for $150, which also sold out.Ī Nike spokeswoman said at the time that the jersey “marks Nike’s continued product collaboration with Colin.” There have been no new Kaepernick products since then, and the jersey hasn’t been restocked. It sold out in hours, and sold out again when restocked in November. Nike released a $50 black long-sleeved shirt with “KAEPERNICK” written on the back in October. Twenty percent of the proceeds were pledged to Know Your Rights, an organization created by Kaepernick to empower youth and raise awareness of how to interact with law enforcement. Kaepernick, on his own without Nike, produced and quickly sold out of a line of $175 “#IMWITHKAP” football jerseys last September. The reality has fallen short, at least in the first year of the partnership. When the agreement between Nike and Kaepernick was signed, individuals close to him said Nike would produce a line of T-shirts, shoes and other apparel tied to the former quarterback. “It’s no secret to anyone that we’re in an extremely tense time, and it’s the job of marketers to translate that into the movement of their product or service.” “All of the best advertising is reflective of the zeitgeist of the times, and the zeitgeist of today is a divided America,” said David Hollander, an assistant dean at New York University’s Tisch Institute for Global Sport.
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